Project was designed by Karandash, which became design department of FEDORIV in 2011.
Grinvich
- Design
- Naming
The idea to produce a new Ukrainian cognac emerged at the end of 90’s. Domestic technologists got the insight into best Western practices and expertise. A few years later, premium blends of Ukrainian cognacs advantageously competed over prominent French and Armenian blends. The new alcoholic drink was ready to be presented to the public at large.
We developed the brand from scratch for its market launch in 2004. We came up with its name, and worked out the packaging as well as visual identity system. The brand hit it big and quickly made a foray into Ukrainian mass cognac market.
