• Design

For many years Allo company has been selling telephones. After adjusting its retail strategy with international advisors, it shifted its focus from random single sales to developing deeper consumer relations and expanding its range by new product categories. The company wanted to nail down this philosophy into its corporate identity.




We performed comprehensive rebranding, created the logo and worked out visual identity system, particularly ad templates and POS elements. To the highest possible extent we put special emphasis on integrating new identity into sales points.

Project was designed by Karandash, which became design department of FEDORIV in 2011.