• Design
  • Naming
  • Strategy

In 2012 Ruzkom, meat products and canned meat manufacturer, was launching its new business starting to deal with spices. A new plant, modern equipment as well as production facilities were capable of producing 50 SKUs under one single name.
The company needed to launch a new brand, make it recognizable and secure its footing into the market.


We worked out brand strategy, came up with the name, and created Allori logo along with its visual identity system. We took responsibility for shooting the spices and designing both package layouts and promotion materials. As a new brand, Allori was first introduced on a trade fair where its product quality and package design got remarkable positive response. This gave the brand a trendsetting mark on spices-and-condiment market.