Roller blinds, shutters and other sun protection solutions made MANEZH a top-ranked company on the market. Apart from it, MANEZH rapidly developed other areas related to selling of furniture for country houses and house automation systems. The company targeted its operations in two directions: focusing both on end customers and distributors.
We submitted a development strategy that allowed for operations in a professional segment and a direct focus on top customers. But a then-current visual style and the company communications were not reflective of a new positioning.
New avenues
We developed a new system of visual identity, and updated approaches to communication and to the strategy of development of the brand and its retail outlets. Besides, MANEZH became a key partner to our company. When we were equipping FEDORIV Hub, we installed MANEZH-branded automated mansard and roller blind solutions.
