At the year of 882 set Oleg himself as prince in Kyiv, and declared he that Kyiv should be the mother of Rus cities. And at the year of 2007 were Ukraine and Poland chosen to be European Football Championship host nations in five years after.
And at the year 2011 gets Kyiv everything prepared to be a good Euro 2012 host for thousands. And notwithstanding its rich and long history, no consistent universally accepted identity had the city.
Commissioned by GIZ, a German company for international cooperation, we came up with Kyiv positioning and its new visual style. “Everything starts in Kyiv” is now easily recognized due to four concise symbols. The Dnipro river, a chestnut, capital cathedrals and sincere Kyiv heart were all brought together in a logo approved to be Kyiv’s official sign based on the city council contest results.
Dated by winter of 2015, the first ad campaign “Miracles start in Kyiv” run by the city council was and was it showing proudly that very visual identity we had the honor to had worked out.
