Atlas Weekend
- Communication
- Strategy
Atlas Weekend is not only the major music festival in Ukraine but also a week of inevitable happiness and freedom. To make it perfectly clear and hard to resist for people of all ages and preferences, we have developed six videos, in which we intensified the inevitability to the max.
Each video tells a story of everyday life to an alarming gurgle of a horror synth soundtrack, when something strange and unknown suddenly breaks into the day-to-day routine. Wherever you are and whatever you do, Atlas Weekend will come to every one of you.
It will come to guards in museums of modern and not that modern art, whom nothing can surprise.
To athletes who keep living with their grandmas.
To busy couriers, musical geniuses, and ladies after a course of a beauty detox.
So get ready or do nothing. Visit museums, shatter gender stereotypes or prepare your body for the beach season. Whatever, you do one sunny July afternoon, the atmosphere of Atlas Weekend will come to you as well.
Making-of or “Is that 3D modelling?”
Don’t even try to live your ordinary life while the whole city heads for the first festival concerts. In the end, life’s much funnier at Atlas these days.
Atlas Weekend
CEO — Dmitry Sidorenko
Executive Director — Andrii Markevych
Director of Marketing & Communication — Egor Kiryanov
Creative Manager — Dmitry Timchenko
Art Director/Lead Designer — Lisa Manoryk
PR Manager — Ksenia Chaykovska
Assistant Director of Marketing & Communication — Stanislav Palyvoda
Motion Designer — Arseniy Naidionov
Fedoriv
Brand Leader — Valentin Paniuta
Art Director — Mykhaylo Zvegintsev
Copywriter — Anya Kashchieieva
Producer — Alina Bozhniuk
Designer — Roman Baranovsky
Motion Graphic Designer — Yurii Khomovskyi
No Stars
Director — Mykhaylo Zvegintsev
DOP — Denis Lushhik
1st AD — Sergey Kornienko
Producer — Kostya Galyko
Producer assistant — Roman Motrych
Production manager — Nikolay Poluden
Art department — Vitaliy Sudarkov
SFX — Olya Markova (Snow Business Ukraine)
Post-Production — m1x studio
Edit — Max Vasyanovich
Stylist — Dina Golubeva
MUAH — Yulia Ostapenko
Casting — MAMA casting
Making of — Maria Poplavskaya
Color grading — Olya Korzhinskaya
Music — Dmitriy Avksentiev
Sound mixing and mastering — Aleksander Pustarnakov