Cherkasy is a major center of Ukrainian basketball life. Surprisingly, this quite small city gave birth to a distinctive sport culture, especially basketball. After Ukrainian national league Cherkaski Mavpy (Cherkasy Monkeys) became iconic. Thus, the overall quality of the club’s branding needed to be pulled up to its well-deserved status. For Cherkaski Mavpy to look superb on Ukrainian Premier League ground, we worked out the visual identity system, including logo, athletic apparel and fan kits. Squad’s aggressive and ambitious style of bascketballing was what new identity represented.