Young and aggressive, Grizli is a cheap internet and TV provider company based in Mariupol (Ukraine). It established the goal to beat big conservative ponderous operators who had been staying monopolists for quite already too long. We worked out an aggressive communication style that matches company’s identity, and managed a bold project launch with minimum costs and maximum cheerful emotions. We came up with the name and brand special character, developed a strategy, logo and visual identity, as well as implemented tactical communications.