Research findings and common sense suggest there is no middle class in Ukraine yet. We have the rich and the poor, with a huge gap between them. Apple 315, an artist from Odessa, wanted to depict that gap in his art installation.
We enabled him to put his idea in place. We procured a Porsche Cayenne for the duration of the exhibition and filled it with packets of Mivina instant noodles — a popular dish in Ukraine.
The installation was presented at a major exhibition of Ukrainian contemporary art in the Mystetskyi Arsenal National Culture Center in 2011.