In 2012, a big investment fund started cooperation with a Russian inventor of door closers for all car classes. But beside the door closer and the ambition to conquer 15 markets, the company found itself not ready for rollout.
We created a unique brand from scratch. As a result of our analysis and research, we found a universal consumer pattern identically understood all over the world: a passenger slamming a car door seems to hit the ears of the driver. Our door closer eliminates this problem. That was how the brand name SLAMSTOP and the key message Install Silence came about.
Yellow lines were brought into the design. They represented sound waves generated when a door is being closed, and underpinned the visual style, from a business card to packaging.
Besides, we developed an advanced set of communication materials to be used in major car shows. We supervised SLAMSTOP website development and designed some sizzle reels for the product.
