• Communication
  • Design
  • Strategy

The Bila Tserkva headquartered foundation that encourages active lifestyle of the youth was founded and inspired by Volodymyr Polochaninov and Anatoliy Tymoshchuk. It was they who delivered an idea of establishing a charitable foundation that would be a driving force to get idle young people off their couches.


We came up with the name, developed the positioning, corporate identity, event schedule and communications strategy. For 3 years, the Foundation made it a tradition to conduct regularly the International Youth Hockey Tournament, school football events, diverse contests involving headmasters and PE instructors, and real-life quests for studying Bila Tserkva historic landmarks. Thousands of young people take part in Foundation’s events. From then on, branded sportswear developed by FEDORIV’s designers became an integral part of all Rukh Molodi events.