Bionic University As educational initiative, Bionic University is a project devised by the innovative park Bionic Hill and aimed at training the best of high tech. We had to develop its visual identity. We set up a cluster system that was reflective of Bionic Hill brand and amplified its innovative nature. Our aim wasn’t just to come up with a logo, but also to represent Bionic Hill initiatives, in particular, Business Incubator and Scientific Centre, in a consistent, comprehensive and recognizable manner.