We analysed all the information, whether accessible or not, on Kyiv restaurants and their interior, exterior and menus. We had in-depth talks with visitors and prospects and tried to really dive into restaurant’s routine. Our efforts gave birth to a new brand 3M-positioning, which stands for MEAT, MAN, MULTINATIONAL.
We refurbished BEEF visual identity, developed a set of basic communication materials (menu, placemats, etc.), and launched some tactical ad campaigns.