Solution
By GIZ request and in cooperation with Donetsk municipal administration, we created Donetsk positioning and visual identity within the framework of Euro 2012 preliminaries. Donetsk is a city of contrasts and people who see life in no shades of gray. One can either love or hate the city. That’s why we created a mixed identity that brings together the softness of the Donetsk million roses with the staunchness of mines underground brought up to the surface since the end of 19th century.
