The company once registered some brand names, and Guliay Pole [the name of a Ukrainian town translated into English as a walk-about field] was considered to have the best branding prospects. The brand deployment program started in March 2015, and it is to run for one year. We developed a positioning and a visual identity system for the new brand, and created a unique packaging line. A rooster became the emblem of Guliay Pole. Drawn in a simple watercolor technique, it stands out among other foodstuff as it looks authentic and ingenious.