The Novopechersk school is an up-dated primary and secondary education institution. Canadian, Netherland and British experts developed its curriculum so as to enhance individual abilities of each child and to put early occupational guidance in place.
We were challenged to develop school logo along with its visual identity system from scratch.


We realized that Novopechersk school is about an equal dialog between teachers and pupils. That is the idea we brought into the logo. The “N” followed by a colon stands for a dialog. Keeping in mind that dialog can have numerous edges and dimensions, we made the whole visual system flexible in color combinations and graphic elements. At that, a solid dot here symbolizes self-sufficiency and independence, and an unshaded one stands for openness.