Life Chemicals is an international research company based in Canada and represented in the United States, Germany, China, and Ukraine. The company specializes in state-of-the-art organic synthesis for high-throughput screening. In plain language, it creates chemical materials that pharmaceutical companies need for the development of new drugs.
When you work with the best ones, you want to look the best. The client approached us with the task of developing a design on the same level as his partners’, leading pharmaceutical corporations.
Creating new materials reminded us of alchemy, which we synchronized with the client’s pure scientific approach. The idea of combining is the main part of the new brand identity.
The new logo is a combination of the brand’s name initials, L and C, and the golden ratio that can be found in any organic system. In addition, the sign repeats the contour of a microscope, an instrument that makes it possible to see the company’s products. The logo text block is made of a geometric grotesque typeface to create a feeling of stillness and confidence.
The design system is complemented by illustrations. They are created by combination of chemical formulas and unique 3D objects.