• Design
  • Naming
  • Package
  • Strategy

We held several working meetings with Igor Kalinauskas to define the key structure and focuses of the book.
We came up with its title, developed design and artwork, made a layout and agreed with a Moscow publisher on publishing the book. The cover of the book titled LIFT was an out-of-the-box solution. The book speaks of an internal energy of a person and glows in the dark. 3000 copies of the first edition flew off the shelf in just the first 8 days!