Dry Clean Studio

  • Design
  • Strategy

Dry cleaner Oscar focuses on top-tier customers. It works with expensive branded wear, which needs special care. That kind of clothes is often made of extremely quality but very ticklish textiles, so giving them to an ordinary dry cleaner is like washing delicate fabrics with dirty rugs. For all that, Oscar was about to open using the style of complete mismatch to its services and its high fashion company positioning.


Oscar represents those kind of brands for ardent followers of latest fashion trends. We performed the company to rebrand its core reception center. In such a way, by means of new visual identity system we aimed to create an impression of visiting authentic fashion boutique every time a client orders drycleaning or repairement, as well as any minor services related to expensive clothes maintaining. Besides, we contributed to Oscar’s architectural solutions.