A conventional furniture producer founded in 90’s successfully evolved into a vivid non-typical furniture brand for children development. Therefore, its obsolete style required urgent changes.
We proposed that the company shifted its focus from child furniture to a full-featured brand for child development. Thus, clothes, bed linen, stationery and other products started to wear Snite brand identity. We created fantastic little illustrated creatures — “Snites”. Due to them, the company changed its visual identity system drastically. Catalogs, business cards, as well as company’s own and partner stores worked as Snite brand driving communication requiring no additional backing.