We developed a new brand positioning and proposed to rename it to SOVA — an international and fashionable name. That enabled the brand to get a modern twist while preserving its tradition.
<br>A new identity is based on the principle of exquisiteness and a combination of classic and current trends. The new key message “A pinpoint approach to your style” became a cornerstone for the architectural solution of stores and the customer service style. We took an unconventional approach to advertising materials by combining an ink sketch of a woman silhouette and costly jewels.