Solution
We developed guidelines for the uso of Kyiv visual identity system. Thus, due to minor superficial changes we managed to make TOUR INFO KIEV booths up-to-date, stylish and comprehensible.
TOUR INFO KIEV information booths are spread in the center of Kyiv. They deal with retailing and small-scale services: memorabilia, coffee, inquiry, taxi hiring, booking-office, etc. Once the company was licensed to use the official Kyiv logo. As the booths were ancient small architectural forms – in the bad sense of the word – that had been built hit-and-miss and under money pressure, the mere drawing the city logo on any booth could have looked unaesthetic.
We developed guidelines for the uso of Kyiv visual identity system. Thus, due to minor superficial changes we managed to make TOUR INFO KIEV booths up-to-date, stylish and comprehensible.