Finally, we came up with a simple, but potent formula — The Interest Generates Interest. Just tell a consumer — especially, a female consumer — in bright and extraordinary manner that she is in for a big surprise. And she herself will break into a run to clear out details. Since August 2015, Maggie the Magpie, an expert in all unique, bright and luring things, will be the brand ambassador for the Watsons Exclusive line. Her aim is to inform female consumers of all interesting events related to the products: novelties, specials, discounts and limited period offers.