Solution
We decided to alter the paradigm of buttoned-down drug ads. No frightening, no joking and no lecturing, but talking man-to-man in a serious and fair manner. «You are forty-five but you have not adopted a raccoon yet!».
Prostecs
- Communication
BioFarma — a top-of-the-range modern high-tech company in the Ukrainian pharmaceutical industry established over 120 years ago. Products of the brand have been known mainly to health care workers until recently. In 2015, the brand opted to enter the mass market. Prostecs — a medicine for prostatitis. When we first discussed the problem with the customer we got like this idea: «Let those who have no prostatitis envy those who have it».
