A careful selection of wines, competitive prices, high-quality service and social responsibility gave a boost to the wine stores chain Wine Time founded in 2010. Today, the company operates in 15 Ukrainian regions, owns over 53,000 sq ft (5000 sq m) of trade area and sells over 3000 products from all over the globe. Wine Time success story depended in no small measure on a careful selection of gastronomic accompaniments to every specific drink: dozens of cheeses, meat delicatessen, olives, sauces, fine confectionery and, sure, chocolate.
When the company turned to us before opening its new store in Kyiv, we realized they had long been focusing efforts on the product range and quality, without promoting the brand itself. Having created a totally European product with a Mediterranean air and a sommelier school, Wine Time’s communication made an impression of a typical wine market.
We developed a new brand positioning, Gastro & Wine market, and created an integrated visual identitysystem. We reformed the very approach to design, went back from Cyrillic fonts and came up with an emblem of the fox. Besides, we launched a comprehensive communication campaign for the new store launch, as well as created in-store navigation signs, information materials and packaging.
We sized up two branding agencies. One of them did not dig down deep. And Fedoriv's team, on the fly, just for one day, got to the bottom of our business. I still don't understand how they made it.
