At the height of a burger boom, specialized restaurant The Burger opened in the downtown area of Kyiv, with two things behind — a breath-taking focus on the key offer and an air of genuine edgy restaurant, without any overtures and marketing tricks. That approach had to be reflected in communications.
We developed visual identity system, in particular, a logo and key elements of the style. Minimalism and open-heartedness, inherent to The Burger, were translated into fonts and menu design, business cards and napkins. This is one of the most expensive restaurants in the market, still a set of absolutely non-technological, very personal and nearly magic things made it a mighty trend-setter of burger industry.
The best asset of the Fedoriv agency is Fedoriv himself. Moreover, Andrey has a strong team. However the name requires to be changed. I have long been offering him to rebrand — The Fedoriv.
