Group of ophthalmologists, with fifteen years experience of active cooperation with industry professionals was founded Azerbaijani-German company which provides a full range of professional services and products. In fact, the company helps to build a professional medical authority of doctor: creates unique products which made in Europe by international standards. Our task was to create a coherent system for the brand in the market of B2B. We have developed a brand strategy, name Sollers Eye Care, established a system of visual identity, created animated video presentation and interactive website.